Privacy Statement

ARTONA Privacy Policy

Last Updated: 26 July 2019

The Artona Group Inc. (“Artona”, “we” or “us”) is committed to protecting the privacy and safeguarding personal information. The purpose of this privacy statement is to inform you about our privacy practices, including how we collect, use and disclose personal information. Artona’s Customer Privacy Policy complies with the provisions set out by the Canadian Personal Information Protection Act (PIPA), Oct. 2015, 5th edition.

This privacy statement relates to all of our activities, products and services.

Please review this privacy statement carefully. By submitting personal information to us, by registering for or using any of the services we offer, by using our website, or by voluntarily interacting with us, you consent to our collecting, using and disclosing personal information as set out in this privacy statement, as revised from time to time.

Our Privacy Policy is organized as follows:

  • Meaning of Personal Information
  • Your Consent to Collection, Use and Disclosure
  • Personal Information We Collect
  • How We Use Your Personal Information
  • How We Share Your Personal Information
  • Opting Out of Communications
  • Retention of Personal Information
  • Information Security
  • Accessing and Updating Your Personal Information
  • Third Party Websites and Service
  • Children’s Information
  • Privacy Statement Updates
  • Contact Us

    Meaning of Personal Information

    'Personal information' means information about an identifiable individual. This information may include, but is not limited to, an individual’s name, mailing address, e-mail address, telephone number, photographs and images. Personal information does not include any business contact information that is solely used to communicate with an individual in relation to their employment, business or profession, such as name, position name or title, work address, work telephone number, work fax number or work electronic address. Personal information also does not include information that has been anonymized or aggregated in such a way that there is no reasonable possibility it can be used to identify an individual, whether on its own or in combination with other information (“Anonymized Information”).

    Consent to Collection, Use and Disclosure

    We collect, use and disclose personal information with consent or as permitted or required by law. How we obtain consent (i.e. the form we use) will depend on the circumstances, as well as the sensitivity of the information collected. Subject to applicable laws, consent may be express or implied, depending on the circumstances and the sensitivity of the personal information in question. If you choose to provide personal information to us, we assume that you consent to the collection, use and disclosure of your personal information as outlined in this privacy statement.

    Typically, we will seek your consent at the time your personal information is collected. Where we want to use your personal information for a purpose not previously identified to you at the time of collection, we will seek your consent prior to our use of such information for this new purpose.

    You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us using the contact information in the “Contact Us” section below. However, before we implement the withdrawal of consent, we may require proof of your identity. In some cases, withdrawal of your consent may mean that we will no longer be able to provide certain products or services.

    Because of the nature of our business, we expect that you will provide us with personal information about other individuals, in particular photographs and digital images.

    If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose his or her information as described in this privacy statement. To the extent that you have provided us with personal information about other individuals, we will only collect, use and disclose that personal information pursuant to the terms of this privacy policy, and protect it pursuant to the terms of this privacy policy.

    Personal Information We Collect

    The personal information we collect is generally in one or more of the following categories:

    Products and Services. For individuals who use our products and services, we may collect information from you through your use of our products or services:

    1. Information you submit to us: we collect information that you submit through your use of our products or services, such as;

      a. Your first and last name, student number, school grade, and student height for yearbooks, pictorials, grad class composite, grad academic dress, and student identification cards.

      b. E-mail address and phone numbers of student and parents/guardians for purchase contacting and information.

      c. Mailing address for mailing preview booklet and purchased photos and products.

      d. Date of birth for date-specific photo special offers.

      e. Post Secondary School program/degree for school regalia school color.

    2. Associated with the creation and management of your account.

    3. Information we automatically collect: we collect log data and usage information relating to your use of our products or services.

    4. Personal information about other individuals in the course of providing service.

    Website. For individuals who visit our website at (collectively, “our website”), we may collect information from you or from your activities on the site.

    1. Like most websites and other Internet services, we may collect certain technical and device information about the use of our website. Such information may include Internet Protocol (IP) address, information about an individual’s device, browser and operating system, and the date and time of your visit.

    2. We may also use “cookies” or enlist third party services which use cookies to track preferences and activities on our website. Cookies are small data files transferred to a computer’s hard-drive by a website. They keep a record of preferences, making subsequent visits to the site more efficient. Cookies may store a variety of information, including the number of times that an individual accesses a site, registration information and the number of times that an individual views a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their users. Most browsers are designed to accept cookies, but they can be modified to block cookies. Without cookies, some of our website’s functions may not be available.

    Other Interactions. For individuals who otherwise interact with us, whether in person, by phone or email, through social media or otherwise, including individuals who might be interested in acquiring our products or services, who sign-up to receive newsletters or other communications, or who respond to surveys and questionnaires, we may collect information provided to us during these interactions. This information may include name, e-mail address and other contact information.

    We do not collect payment card information. If you make an online payment using a payment card, such as a credit card or debit card, you are connected directly to our online payment processing service provider and your payment card information is collected and processed by that service provider.

    How We Use Personal Information

    We may use your personal information and other information for purposes such as:

    • to provide our products and services and to support the use of our products and services;
    • to contact you relating to our products and services;
    • to monitor and improve our products and services;
    • to analyze the needs and activities of our customers to help us better serve them;
    • to conduct research and analysis related to our business, products and services;
    • to respond to inquiries and other requests;
    • to collect opinions and comments in regard to our products and services;
    • to provide information that we think may be of interest, including in regards to our products and services; and
    • to investigate legal claims.

    We may use personal information and other information for purposes for which we have obtained your consent, and for such other purposes as may be permitted or required by applicable law.

    We do not use the information we collect to provide advertising of third party products and services or targeted advertising of Company products and services across third party websites or service offerings.

    How We Share Personal Information

    We rely on third party services providers to perform a variety of services on our behalf, such as e-commerce providers, payment card processors, telephone and data hosting and storage. If we provide personal information to service providers, then we require that the service providers maintain the confidentiality of personal information and keep personal information secure. We also require that they only use personal information for the limited purposes for which it is provided. When our service providers no longer need personal information for those limited purposes, we require that they dispose of the personal information. In some circumstances, we may permit our service providers to retain Anonymized Information that does not identify you. We do not authorize the service providers to disclose your personal information to unauthorized parties or to use personal information for their direct marketing purposes. If you would like more information about our service providers, please contact us using the contact information in the “Contact Us” section below.

    Opting Out of Communications

    You may opt-out of receiving marketing-related emails by clicking the “unsubscribe” link at the bottom of any email you receive from us, or, if you created an online account when you registered to receive our emails, you may log-in to your account and make changes to your communication preferences. You may also opt-out by contacting us directly using the contact information in the “Contact Us” section below.

    We will endeavour to respond to your opt-out request promptly, but we ask that you please allow us a reasonable time to process your request. Please note that if you opt-out from receiving marketing-related emails, we may still need to send you communications about your use of our products or services, or other matters.

    Retention of Personal Information

    We will use, disclose or retain personal information only for as long as necessary to fulfill the purposes for which that personal information was collected and as permitted or required by law. Personal information is stored for 5 school seasons, then archived securely off-site to long term storage facilities on tape drives.

    Information Security

    We use a secure server (SSL) to encrypt your personal financial information. We have implemented other physical, organizational, contractual and technological security measures with a view to protecting personal information and other information from loss or theft, unauthorized access, disclosure, copying, use or modification. We have taken steps to ensure that the only personnel who are granted access to personal information are those with a business ‘need-to-know’ or whose duties reasonably require such information.

    Despite the measures outlined above, no method of information transmission or information storage is 100% secure or error-free, so we unfortunately cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the contact information in the “Contact Us” section below.

    Accessing and Updating Your Personal Information

    You have the right to access and update your member account information through our website. You may make a written request to review any personal information about you that we have collected, used or disclosed, and we will provide you with any such personal information to the extent required by law. You may also challenge the accuracy or completeness of your personal information in our records. We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. Any such identifying information will be used only for this purpose. Please contact us at:

    Third Party Websites and Services

    This privacy statement applies only to our products and services. This privacy statement does not extend to any websites or products or services provided by third parties. Artona does not assume responsibility for the privacy practises or content of external websites. We encourage you to review all third party privacy policies prior to using third party websites or products or services.

    Privacy Statement Updates

    This privacy statement is current as of the “updated” date which appears at the top of this page. We may modify this privacy statement from time to time. When changes are made to this privacy statement they will become immediately effective when published in a revised privacy statement posted on our website unless otherwise noted. Please check back periodically to review any changes.

    Contact Us

    All comments, questions, concerns or complaints regarding your personal information may be sent to our Privacy Officer Representative contact information below. OIPC may also be contacted for further privacy informations/concerns. Any privacy practices should be sent directly to our Privacy Officer Representative: